Great American CEO Bill Abbott Reveals Network's Faith-Centric Mission

Bill Abbott, CEO of Great American Media, says faith is a critical element to the company’s success. 

“We are just relentlessly focused on positivity and uplifting and faith and family and country,” Abbott told Christian Headlines. “If we do 20 Christmas movies, 20 Christmas movies will have one of those elements and be focused on those areas. We will never deviate from that. 

“From a reliability point of view, we are just 100 percent focused and relentless about being a reliable destination that families can feel comfortable watching.”

The goal, he said, is to promote content to families that “reinforces their values.” 

Abbott helped launch Great American Family in 2021 after serving as the president and CEO of Crown Media Family Networks, the parent company of the Hallmark Channel. Prior to that, he worked at Fox Family Worldwide and the Family Channel.

Too often, he said, mainstream networks belittle faith. 

“Faith is so often degraded and portrayed in a negative manner in a variety of ways in the mainstream landscape,” Abbott said. “I say ‘mainstream,’ [but] I think we're more mainstream than the mainstream.”

Mainstream content, he said, is often “anti-America” and supports “reengineering the family.”

Meanwhile, the Great American Media channels will include several Easter-themed programs this year. The History of Easter, presented by the Museum of the Bible, will air on the Great American Family on March 29 at 5 Eastern. The Passion Play, presented by Shepherd Church, will air that same day at 3:45 Eastern. 

Great American Media recently announced the launch of a mystery franchise similar to the mystery series that Bure made popular at Hallmark. Bure will star in the first one, The Ainsley McGregor Mysteries: A Case for the Winemaker. A release date has not been set.

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Photo Courtesy: SWN Design/Canva Pro/Great American Family Used with permission.